The Official resume’ of Erik Shellenberger

objective

To acquire employment as a salaried employee for Social Networking/ Marketing/ Web Design/ Web Marketing/ or Graphic Design work in the bar/ restaurant field. I have plenty of experience in the bar business as well as the marketing world and my past work speaks for itself.

Functional summary

I’m currently in the Social Networking/ Web Marketing and Graphic Design business and am proficient with the Adobe Creative Suite and many other professional software applications. I’ve been in the business for 6 years and I’m punctual, responsible and professional. I’m currently the Marketing Director for Toby Keith’s I Love This Bar & Grill and am responsible for all 6 locations (to be 12 locations by the end of 2012). I oversee all of our Facebook accounts, Text Blast databases, Websites, and print campaigns as well as produce 100% of Toby Keith’s graphic design work both online and print. I am solely responsible for creating marketing campaigns as well including email, radio sponsorships, live concerts, charity events, group/ corporate and social networking events.
Experienced and proficient with:

Some examples of my online web work include:

tobysmesa.com
The same framework and theme of this website is used on all of Toby Keith’s Bar & Grill sites that our company owns.

Scottsdale Social Network
Also a WordPress design, this is a brand new site that I have yet to launch the concept.

babescabaret.com
Basic WordPress site with simple Flash plugins

Geishaagogo.com
Scottsdale sushi and karaoke bar in the heart of downtown Scottsdale AZ

rim1.com
More advanced WordPress site using multiple plugins capable of selling 1000′s of products online.

Moabpremierproperties.com
Wordpress CMS using the Great Real Estate plug-in and well as 3 xml feeds.

Fightdirtyclothing.com
E-Commerce site using a WordPress CMS and the wp-ecommerce plug-in

Moab411.com
Wordpess site using multiple templates and different post organization

No Contract Web Design.com
Basic Wordpesss website with video clip produced by Erik as well. (under construction)

3drenderingart.net
Also a WordPress design, this is an earlier representation of my work.

(several others available upon request)

• Social Networking
  Video and commercial production
  Print Ad creation
  Email/ text message databases
  Experience in HTML, PHP, CMS
  SEO and keyword research
  Online marketing and SEM
  Wordpress Web Design
   
  • Created several themes
  • Master with popular plug-ins

  MySQL Database integration
  Set up servers and hosting accounts
  Contact Forms
  Email forwarding and management
  Email marketing campaigns
  Custom Graphics using Photoshop and Illustrator

Here are a few examples of my print work at my current position at Toby Keith’s as well as side of the side jobs that I have. I’m currently working with about 8 different restaurant/ bars on the side (not competitors of Toby Keith’s).

[View with PicLens]

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Summary of qualifications

• Ÿ Currently employed as the Marketing Director of a large scale restaurant/ bar and responsible for all of the marketing plans and graphic design including web, print, and video materials for all 6 locations across the US. Check outtobykeithusa.com for an idea of my responsibilities.

• Ÿ Experienced as a web designer/ Web Project Manager as well as own a computer rendering company that specializes in marketing materials for real estate brokers, architects, and builders. Experienced with the Adobe CS3 Creative Suite, 3dsmax, Chief Architect and several other software titles. Go to 3drenderingart.net for examples of my work.

• Ÿ Arts scholarship to Utah State University.

• Ÿ Outstanding Art Student of the Year senior year in high school 1989.

• Ÿ I own my own computers that have sufficient video and memory capabilities for almost any sized job and my own office that includes all required hardware to run an efficient home office.

• Ÿ Myrestaurant and bar background helps me understand what my clients are looking for and how I can help them in ways they haven’t even thought of.

• Ÿ History of working with tight deadlines and quality control as well as managing teams toward specific goals.

Employment
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Ÿ Dec. 2009 – Current Toby Keith’s I Love This Bar & Grill, Mesa AZ

Marketing Director

Ÿ In charge of all marketing including managing text clubs, large Facebook and Twitter accounts, web design and content upload, video production, creating print and promotional collateral for 6 locations in 7 states. Will be in charge of 12 locations over the course of the next year. Also in charge of booking bands, approving riders, and coordinating live concerts. Check out tobykeithusa.com for an example of my work.

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Ÿ May 2008- Dec. 2009 THINK Advanced Media Division. Scottsdale AZ

Web Designer/ Project Manager

Proficient with the Adobe CS3 including Photoshop, Dreamweaver, and After Effects. Work on maintaining current websites as well as creating new ones. Responsible for marketing and SEO on our own site, billing will Quick Books, keeping schedules and deadlines, and communicating with clients.

Performed 100% of the SEO work to our website, currently we average 220 hits per day and this site brings in about 75% of our business to all 3 locations in the Phoenix valley.

Specialize in WordPress CMS websites and build unique one of a kind themes for clients. For a portfolio of our past work, check out http://thinkpro.net/website-design

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Ÿ 2006- 2009 3D Rendering Art. Scottsdale AZ

Owner.

My own rendering company that specializes in marketing materials for real estate brokers, architects, and builders. Built and maintained my own website in WordPress and SEO work to this site. Proficient with 3dsmax and Chief Architect X1 CAD software. http://3drenderingart.net

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Ÿ 2005- current Moab Premier Properties. Moab UT

Real Estate agent/ Web marketing/ Web Design

Maintained company websites and client databases as well as XML feeds and SEO work to all 10 of the websites. Work with almost exclusively investors and second home buyers. Work closely with future developments and projects that are on the horizon. Have developed an understanding of what marketing materials work and why. In charge of the marketing plan for a busy real estate office in a prime downtown location. http://moabpremierproperties.com

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Ÿ 2006- current 1^st USA Realty. Mesa AZ

Real Estate Agent

Work with residential homebuyers in the Phoenix valley. In charge of 100% of my own marketing and promotions. Started and managed email campaigns, printed materials, and gained an understanding of the real estate market.

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Ÿ 2000-2006 4 Wheel Parts Mesa AZ

Salesman/ Asst. Manager/ Manager/ Wholesale

Started in 2000 as a salesman and worked my way up to managing my own store with a crew of 13 under me. Customer service and sales techniques were perfected as well as management skills.

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Ÿ 1997- 2000 4 Wheel of Moab. Moab UT

Owner/ Manager

In charge of all management duties including book keeping, ordering, hiring/ firing, marketing an off-road based automotive shop.

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Education

• 9/89 – 9/90 Utah State University. Logan UT Graphic Arts Major
• ŸArt Scholarship awarded from Park City High School for being the Outstanding Art Student of the year 1989.
• 10/90- 6/92 University of Utah. Salt Lake City UT Fine Arts/ Film Major

Languages

English and some Pig Latin

References

Jeremy Parriott- 435-640-8233

Jason Jester- 801-245-0005

Scott Harrington-801-231-0695

Wendy Flanders- 435-260-1805

Your message is only as effective as the size of the audience is gets to. Maximize your database with minimal cost. This is a technique we can teach you so you won’t have to rely on us year after year. Bar/ restaurant staff can maintain and build the database once the process is taught.

Here’s where it gets better… Most text messaging companies charge $0.03 – $0.07 per text sent. So the bigger of a database you create- the more expensive it is to use! We prefer it to be free and here’s how. If you have a website designed by Three Six Media built on the world-famous WordPress platform ( like this site you’re on right now) we can build in a text message opt-in box just like the one just to the upper left of here.

You create your own databases, send your own text blasts, and control the whole show yourself, no need for a text messaging service or even us for that matter! It can also be associated with a shortcode like “411247″ as well for free but the way to create that is a secret we’re keeping to ourselves. You probably need a new website anyway so why not get one with built in FREE text messaging?

Do Facebook right, grow your numbers faster and more numerous than you could imagine. Employees have a lot of down time, use that time to your advantage and leverage friends of friends of friends to help you.

We offer 2 packages to help grow your Facebook numbers so you can spend very little to start out in desired:

Monthly maintenance and updating $300/ mo.
This is more than just writing something on your wall every day; this is running promos, promoting your text message club, announcing specials, and more importantly- growing your database. This method includes us working with your employees at your bar during the most convenient times. This method is time consuming and requires a little commitment on both ends to make a successful campaign. A three month minimum is recommended although we never tie anyone into contracts.

Kick starting your database $200 (one time fee)
We come into your bar and meet with all of your employees. We leverage their friends to “suggest ” they become friend of your bar’s page. With a couple tricks, we can get through the process usually within an hour depending on how big the staff is. We also check the page to make sure you’re abiding by Facebook’s terms and conditions so you aren’t vulnerable to getting deleted by Facebook. We create new avatars for your page to make it look as professional as possible.

Facebook integration into your website can be done as well, allow people to comment or ask questions with their Facebook accounts just like this….

Websites with this feature are a little more time consuming and therefore a little more expensive but the site will quickly pay for itself. Google loves WordPress and usually ranks these sites higher because of the awesome meta information that is automatically inserted by WordPress. Paying a web guy for monthly update fees are of course a thing of the past as well (I know we’re shooting ourselves in the foot here). Calendars, blogs, events, pictures, and job progress can all be updated by YOU on YOUR time!

Get the awesome content manager “Wordpress” installed in your current website or designed into your new site by THINK. Make your own updates, edits, and upload your own pictures without paying a web guy for updates ever again! Put an end to monthly fees and get great search results at the same time with WordPress.

Many of our customers request a customized blog for their website because it allows for them to make editorial changes at their convenience. This is also an excellent solution for people that would like to update their content on the fly without the need to have a website designer make the changes for them.

Custom blogs are our most popular items. We do hundreds of these a year. We use WordPress blogs because they have great support and have many many plug-ins like ecommerce shopping carts that can accomplish most customers’ requests without the need for additional web programming.

Custom blogs are great for search engines. WordPress can be set to “ping” after each new page or post. We can either implement a WordPress blog into an existing site or can create a brand new blog design for you. We have multi-blog packages and variation packages. This website that you’re reading right now was created using WordPress so it makes for a perfect example!